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Phase 1 – Foundation & Planning

Build a clear foundation before adding data: set goals, map touchpoints, and draw AI vs. human boundaries to avoid missteps.

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Written by Dmitry
Updated over 2 months ago

This first phase is about building a clear foundation before you add data or train your AI agent. By setting goals, identifying where AI can help, and drawing boundaries for human-only tasks, you’ll save time later and avoid missteps.

Think of this phase as writing the rules of the game for your AI agent.


Steps

1. Define your goals

Decide what you want to achieve with Ordemio during the free trial.
Why it matters: Clear goals help you measure success and show quick wins to your team.

Examples:

  • Deflect 20% of repetitive tickets during the trial

  • Provide 24/7 frontline coverage when your team is offline

  • Increase first-contact resolution rate so fewer tickets need follow-up

Example pie chart of request types by percentage, highlighting common categories to prioritize for automation.


2. Identify your AI touchpoints

List all the places where your customers currently reach out for support.
Why it matters: Mapping these channels helps you choose where to deploy Ordemio first for maximum impact.

Common touchpoints include:

  • Website chat widget

  • Help Center / FAQ pages

  • Intercom or Zendesk chat

  • Email inbox / Tickets

  • Community spaces (Slack, Discord)

💡 Tip: Start with one or two high-volume touchpoints for a simple rollout.


3. Decide boundaries (AI vs. human)

Not every request should be automated. Draw a clear line between what your AI agent will handle and what must be escalated to a human.
Why it matters: Customers lose trust if sensitive or complex cases are left to automation without clear rules.

Examples of common boundaries:

  • FAQs and product setup → handled by AI

  • Troubleshooting basics → AI for common fixes, escalate if unresolved

  • Account changes, cancellations, billing → often escalated, sometimes automated with controls

  • Legal or compliance → always human-only

Request type matrix:

Request type

AI handles

Human

Notes

FAQs (product info, setup)

Great starting point for automation

Troubleshooting basics

Limit to common, repeatable fixes

Account changes

⚠️ Optional

Always requires human approval

Billing & refunds

⚠️ Optional

Escalate for financial accuracy/trust

Legal & compliance

Too sensitive for AI

Cancellations

⚠️ Optional

Must be reviewed by human agent

General product guidance

Deflects tickets when tied to documentation

⚠️ Optional = depends on your company’s policy

Example matrix showing how tasks can be split between the AI agent and human agents.


Privacy, Security & Compliance

Check these before launch:

  • GDPR: lawful basis, DSR flows (access/delete), retention, DPAs.

  • SOC 2: request Type I/II report from vendor.

  • PII: redact sensitive data in transcripts, restrict log access.


Plan handoff rules

Document when and how the AI agent should escalate a conversation to a support agent.

Escalation & Handoff Blueprint
Make handoffs foolproof so customers never have to repeat themselves.

Handoff triggers:

  • Customer asks for human (once → re-offer help; twice → escalate)

  • Refund/overcharge, identity/security, legal/compliance

  • 2× fallback in a thread

  • Negative sentiment detected

Pre-handoff data capture:
Always collect and pass to the agent:

  • Customer email and plan/tier

  • Order/tenant ID or relevant error codes

  • Last three bot turns

  • Detected intent + tags

SLA alignment:

  • Max bot dwell time before auto-handoff

  • Differentiate business hours vs. off-hours

  • Apply stricter limits for VIPs

Escalation guidelines (example):

- Provide up to 3 assistance attempts before escalating. 
- Each attempt should add value:
• Clarification question, OR
• Troubleshooting step, OR
• Quick explanation of why AI help might be faster.

- If the user requests a human:
• First request → respond politely, offer AI help once more.
• Repeated requests → acknowledge, try one last clarification.

- Confirmation step:
• Ask: “Would you like me to connect you to a human now?”
• Escalate only if the user confirms clearly.

Note: When escalation happens, the full conversation history is passed automatically to the support agent.


2-Week Trial Rollout Plan

A sequenced rollout helps you launch smoothly and keeps ownership clear.

Days 1–7 – Scope & Knowledge Setup (Support Lead + Docs Owner)

  • Publish a “never automate” policy (e.g. billing, refunds, cancellations, legal/compliance, security).

  • Define hard handoff triggers.

  • Draft escalation macros and routing (Intercom/Zendesk).

  • Prioritize top intents by volume and risk.

  • Upload Help Center first; split by OS/plan/role; remove duplicates; set version tags.

  • Add “narrow” facts as Q&A (e.g., license limits, API quotas, rate limits).

Days 8–14 – Evaluation & Pilot (QA Owner + Support Lead)

  • Build a golden set of 50–100 real customer questions with correct answers and citations.

  • Score each for correctness, groundedness, tone, and refusal correctness.

  • Pilot in 1–2 channels with agent-assist mode (AI first responder + fast handoff).

  • Set improvement goals: +10 pts containment, −20% ART, +2 pts CSAT during trial.


Best Practices / Tips

  • Set 1–2 clear goals for the free trial — expand later.

  • Involve your support or ops lead in defining boundaries and handoff rules.

  • Focus AI on repetitive, knowledge-based questions first.

  • Keep touchpoints manageable — better to nail one channel than juggle many.


Common Mistakes to Avoid

  • Trying to automate sensitive cases (cancellations, refunds, disputes) before setting up basic responses.

  • Skipping goal-setting — without metrics, you can’t prove value.

  • Launching on every channel at once (overwhelm).

  • Forgetting escalation rules — customers get stuck in loops or dropped chats.


Cross-references


Expected outcome: Clear boundaries and escalation rules are defined.

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